Heh. Perhaps the team could team up with various retailers to offer a 0 AD team-supported version of 0 AD (when it's pretty complete) with some additional features (ie, interviews, behind the scenes, more included AI opponents, perhaps a "bonus" campaign.) in stores. At around ~$30, you probably won't scare off anybody, and odds are, the price point will attract savings-conscious buyers. Besides, a little exposure is a good thing.