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Increasing social media markting effort for 0ad visibility


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53 minutes ago, Lion.Kanzen said:

But on mobile it requires me to use the FB Business app.

 

The good thing about the FB business app, is that it allows you a lot of control and you can post things simultaneously to both your FB and Instagram accounts. You can create ad campaigns and schedule your posts to hit at specific times when your followers are most likely to see it. Some very nice tools indeed.

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23 minutes ago, wowgetoffyourcellphone said:

The good thing about the FB business app, is that it allows you a lot of control and you can post things simultaneously to both your FB and Instagram accounts. You can create ad campaigns and schedule your posts to hit at specific times when your followers are most likely to see it. Some very nice tools indeed.

I would have to use it on my second cell phone, because my WiFi is not very good at the moment.

Because it doesn't come directly from the cable but from the 4G signal.

cd80af6611be50ddf6badb7f2b9baaa0.thumb.jpg.3b56b8828506bb4b6b7d20ff9c2860f5.jpg

Maybe that's why the FB Business app is failing.

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10 hours ago, Lion.Kanzen said:

I would have to use it on my second cell phone, because my WiFi is not very good at the moment.

Because it doesn't come directly from the cable but from the 4G signal.

cd80af6611be50ddf6badb7f2b9baaa0.thumb.jpg.3b56b8828506bb4b6b7d20ff9c2860f5.jpg

Maybe that's why the FB Business app is failing.

It didn't work changing the device and 4g signal, I have to try on PC, Lopess still has access to the page btw.

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On 30/12/2024 at 12:25 PM, Lion.Kanzen said:

My FB feed.

Screenshot_20241230-122254.jpg

You have to compare it with other games that are advertised on FB.

Screenshot_20241231-214424.thumb.jpg.69db9d4a2c101a8e0cdc40c04246c3e7.jpg

Hook phrases. Phrases that call for action/adventure.Then a phrase that connects with the image: ""Our Egypt Event City has started.

Are you ready to rise to the occasion?""

The phrase invites the player to participate in something.

Then a link with emojis.

Then hashtags...

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  • 2 weeks later...

It's working...

Screenshot_20250110-170408.thumb.jpg.39942e9584510c4f23c42302513245cd.jpg

Jan 6.

Spanish:

Saludos cordiales! Ante el aluvión de noticias de novedades sobre el juego 0AD, decidí intentar probar con flatpak, pero resulta que el juego está en la misma versión o casi que en mi debian estable. ¿Es posible que haya repositorios de flatpak más 'modernos? o debería compilar el juego desde fuentes para poder ver las novedades?.

Translation:

Greetings! Given the flurry of news about the 0AD game, I decided to try to test with flatpak, but it turns out that the game is in the same version or almost the same as in my debian stable. Is it possible that there are more 'modern' flatpak repositories? or should I compile the game from source to see what's new?

https://www.facebook.com/share/p/1BRaY2V9GZ/

 

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I would like to use the teaser style campaign.

I'm talking about advertising.

 

Teaser campaigns are a marketing strategy that uses intriguing content to create curiosity and anticipation for a product or brand launch. Here are some tips for creating a teaser campaign: 

Create an intriguing message: Use phrases like "sneak peek" or "big news" to generate interest without giving away too much. 

Use visuals: High-quality images, videos, and graphics can grab attention and make content shareable. 

Build anticipation: Use a countdown timer on social media or your website to build excitement. 

Drip-feed information: Release teasers gradually to maintain momentum and anticipation. 

Encourage engagement: Invite your audience to speculate and share. 

Define your target audience: Understanding your audience will inform every creative decision. 

Designate a hashtag: Hashtags make it easy to categorize your product and collect content in one place.

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17 minutes ago, wowgetoffyourcellphone said:

Thank you ChatGPT lol

Lol, I actually used the search engine but now it has artificial intelligence.

 

Screenshot_20250112-083817.thumb.jpg.f8a60d7e869656f349b4f286652a2bb5.jpg

 

But that's was  a teaser campaign definition.

But if we want to know how to make a teaser campaign.

In Spanish it is called "campaña de revelación".

 

https://www.indeed.com/career-advice/career-development/what-is-teaser-campaign

https://www.canva.com/learn/10-tactics-for-launching-a-product-using-social-media/

Teaser campaign is good for new product launches, entertainment like new movies and video games.

When I learned it, the hashtags were not popular.(They barely existed that was back in the distant 2007).

 

It always starts with an image that appeals to curiosity without revealing what it is about.

Even though we only have one product, it wouldn't be so mysterious if it was 0 AD.

But a new release and new features could create an expectation.

414f4ef87219cbcaa86455e31dbbbd56.jpg.49517373dfcfcb28fef7834aa9dc0bd5.jpg

A loading bar would work well.

Teaser trailers are often used.

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1 minute ago, wowgetoffyourcellphone said:

I think we can plan out something comprehensive for Release 28.

It definitely takes time and study, so it's not something I've done much of in my life. Most clients don't ask for a long-term campaign.

This time we were not bad. The other thing is to make a mix of media. Use several platform for a same campaign.

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3 minutes ago, Lion.Kanzen said:

It definitely takes time and study, so it's not something I've done much of in my life. Most clients don't ask for a long-term campaign.

This time we were not bad. The other thing is to make a mix of media. Use several platform for a same campaign.

I think we don't need it to be perfect, just more effective than what we currently do.

So, if the development team can at least give a tentative "release date" for R28 about 1-2 months ahead of time, we can start scheduling the marketing releases. What that would entail is allowing the release to be "delayed" for a couple weeks while the marketing materials are dripped out to the masses on their pre-defined schedule. 

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1 minute ago, wowgetoffyourcellphone said:

I think we don't need it to be perfect, just more effective than what we currently do

Start posting more regularly, there is another technique that I used and that was to function as an insider leaker.

I took screenshots from the trac and the phab.

They were usually screenshots of the progress of the new mechanics.

For example, I could hype our target public with the Germanic faction, but you must  do it after launch.

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