From time to time it might be sensible to turn off the flash plug-in for safety reasons, or no flash player is available at all (iPhone, iPad etc.). Therefore important parts of the layout (slogan!) should have fallback-versions or should use html. So for example a png for the slogan: 0adslogan.png Or an animated gif for 0adtitle.swf, rather than the current jpeg: 0adtitle.gif Or, since browser support increases, a SMIL-animated SVG version: zip file containing svg and images Currently only supported by Safari, Chrome, Opera and Firefox 3.7 alphas, so it's rather something for the future (in 1-2 years or so). Also, I personally think that 0adwelcome.swf should be replaced by pure HTML, because it acts as navigation menu and neither in gnash nor in swfdec the links are working properly. Without any swf-player it is not visible at all, of cause. I hope this helps improving the overall look of the webpage on machines without flash, greets, B.Freisen