Sharing gameplay videos and promoting the game on various platforms - I've seen it work well for other titles. Top players sharing their gaming experiences, especially on YouTube, could be effective for capturing wider audiences.
Channels like YouTube play a vital role in promoting any game, and the same goes for forums and live streams. I'd recommend the community and creators to check out this AdSpy software. It's a reliable software that can help identify successful ad campaigns run across social media platforms, especially gaming-related ones. Observing these campaigns might offer us additional motivation and useful strategies to adapt.